Do you spend your evenings scrolling LinkedIn, looking for roles and companies where you can thrive? Maybe you spend your early morning meetings dreaming of owning your business. Or maybe you just feel completely exhausted, even after a holiday weekend or extended vacation.
Consider this your guiding light.
This free course is specifically designed to be an all-in-one, do-it-yourself resource that will help you gain new clarity, find your personal why and make major moves in your career.
If you are ready to pivot, take your career to the next level, or elevate your brand story but want a way to tell the full, authentic story of you personally and professionally, check out this free mini course.
I’ll guide you through a process to articulate what you are most passionate about, highly skilled at, and how to think about applying your experience to forward-thinking trends in your industry - so you can fully and confidently tell your story.
- Clarify when & where you feel most alive.
- Explore & identify your unique skill set.
- Brainstorm career paths or business ideas that complement your experience.
We’ll define your why by identifying the unique qualities that make you a stand-out individual, so that you can take concrete steps toward achieving your dream.
Karianne is a Chicago-based brand strategist, instructor, and coach with 15 years of brand leadership experience in the creative industry.
Over the course of her career, Karianne has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands including State Farm, Hewlett-Packard, and GE. In 2017, she launched Lofti, a brand education agency, to help independent contractors, entrepreneurs, and business leaders navigate the complex world of branding.
In her first 18 months, Karianne coached over 250 leaders and entrepreneurs through private consulting and original branding workshops in London and throughout the U.S. From real estate agents to consultants, dental practices, restaurateurs, performing artists and event management companies, Karianne applies the same multimillion dollar concepts she used to craft the world’s strongest, most recognizable brands, in a simplified methodology to advise individuals on how to refine and leverage their story to get them to their next level of greatness, in either their career or business. She has curated a team of best-in-class creatives and coaches that assist in workshops and with creative implementation. Together, they help high-performing leaders craft messaging in a hyper-strategic way that resonates with prospective clients, leads to new business opportunities and opens doors that were once only ajar.
“Karianne’s questions are eye-opening, I was caught up in work terms, she helped me consider the “human” attributes to tell my brand story.”
- Holly, Director of Marketing
"Before the course I was unfocused, I had a lot of ideas that were all over the place. The exercises focused my branding, I created a story to set myself apart and get my brand out there."
- David, Real Estate Agent
"Before the course, I felt like I didn't know what my brand story was or what talking points I had to bring to the table. After taking the course, I feel great because Karianne makes you realize what you're already doing right and how you can improve."
- Adrianne, Entrepreneur
Frequently Asked Questions
Discover the one thing that will take your career to the next level.
Build your brand with Lofti Academy
Whether you’re an entrepreneur looking to better craft your brand story or a business leader ready to take the next big step in your professional career, our branding courses will provide you with the step-by-step instruction and evergreen resources to tell your unique story in a compelling way.
From real estate movers and artistic makers to sales professionals and thought leaders, we have helped hundreds of driven individuals craft messaging in a hyper-strategic way that resonates with prospective clients, leads to new business opportunities and opens doors that were once only ajar.