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Find Your Superpower

What Makes You Uniquely You?

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Do you spend your evenings scrolling LinkedIn, looking for roles and companies where you can thrive? Maybe you spend your early morning meetings dreaming of owning your business. Or maybe you just feel completely exhausted, even after a holiday weekend or extended vacation.

Consider this your guiding light.

This free course is specifically designed to be an all-in-one, do-it-yourself resource that will help you gain new clarity, find your personal why and make major moves in your career.


If you are ready to pivot, take your career to the next level, or elevate your brand story but want a way to tell the full, authentic story of you personally and professionally, check out this free mini course.

I’ll guide you through a process to articulate what you are most passionate about, highly skilled at, and how to think about applying your experience to forward-thinking trends in your industry - so you can fully and confidently tell your story.

Your Tasks:

  1. Clarify when & where you feel most alive.
  2. Explore & identify your unique skill set.
  3. Brainstorm career paths or business ideas that complement your experience.


Your Takeaway:

We’ll define your why by identifying the unique qualities that make you a stand-out individual, so that you can take concrete steps toward achieving your dream.

Your Instructor


Karianne Michelle
Karianne Michelle

Karianne is a Chicago-based brand strategist, entrepreneur, and health advocate.

After a 15-year career in the creative branding industry, exiting as Vice President of Digital at Weber Shandwick, Karianne’s professional trajectory changed. Karianne made the leap to chart her own path. Knowing that her passion, skills and experience leading the global branding and marketing strategy for some of the world’s biggest brands, including State Farm, GE and Hewlett-Packard could be applied to more meaningful challenges, she launched Lofti in 2017.

From entrepreneurs and artistic makers to sales professionals and thought leaders, Karianne applies the same multimillion dollar concepts she used to craft the world’s strongest, most recognizable brands, in a simplified methodology to advise individuals. Lofti has coached over a thousand leaders and entrepreneurs through private consulting, while also facilitating branding and wellness workshops in London, Africa and throughout the U.S. Led by wellness-centric values, Lofti refines and leverages each client’s story to get them to their next level of greatness, in either their career or business, without losing their sense of self and purpose in the process.


“Karianne’s questions are eye-opening, I was caught up in work terms, she helped me consider the “human” attributes to tell my brand story.”

- Holly, Director of Marketing

"Before the course I was unfocused, I had a lot of ideas that were all over the place. The exercises focused my branding, I created a story to set myself apart and get my brand out there."

- David, Real Estate Agent

"Before the course, I felt like I didn't know what my brand story was or what talking points I had to bring to the table. After taking the course, I feel great because Karianne makes you realize what you're already doing right and how you can improve."

- Adrianne, Entrepreneur

Frequently Asked Questions


When does the course start and finish?
This is a completely self-paced online course - you decide when you start and when you finish. We'll give you checklists and recommendations but you can go at your pace!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
 





Discover the one thing that will take your career to the next level.

Build your brand with Lofti Academy

Whether you're an entrepreneur looking to craft a better brand story or a business leader ready to take the next big step in your professional career, our branding courses will provide you with a step-by-step instruction and resources to tell your unique story in a compelling way.

From entrepreneurs and artistic makers to sales professionals and thought leaders, we have helped over a thousand driven individuals craft authentic, power stories. Lofti clients walk away with an easy to implement, practical guide on ways to leverage their story to elevate their brand, as they work towards meeting their greater career and business goals.

Get started now!