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Build Your Breakthrough Brand

Learn how to craft a compelling brand story that resonates with your target audience.

DEFINE YOUR BRAND, ON YOUR SCHEDULE

Whether you’re an entrepreneur looking to better craft your brand story or a business leader ready to take the next big step in your professional career, our branding courses will provide you with the step-by-step instruction and evergreen resources to tell your unique story in a compelling way. From real estate movers and artistic makers to sales professionals and thought leaders, we have helped hundreds of driven individuals craft messaging in a hyper-strategic way that resonates with prospective clients, leads to new business opportunities and opens doors that were once only ajar.


 

About the Course:

In this course, we’ll share the multimillion dollar concepts Karianne used to help craft the world’s strongest, most recognizable brands. We’ll start by helping you identify where you’re headed professionally--empowering you to tell a story that is both aspirational and grounded in your experience. Next, we’ll get to know your audience – going beyond simple demographics to better understand what they think, feel and believe. Finally, we’ll put it all together with a positioning statement and unique set of brand values that will set the foundation for crafting strategic and memorable content for your brand.



Your Tasks:

YOUR VISION
Visualize your future and depict, qualify & quantify what’s possible for your career or business. Establish & overcome your biggest communication barriers to help you take immediate steps forward.

YOUR AUDIENCE
Go beyond the demographics to uncover essential insights on your audience’s language that improves engagement and strengthens the connection with your professional or business brand.

YOUR DIFFERENTIATORS
Identify your brand values, discover the character and tone that summarizes your unique approach and create a one-of-a-kind brand positioning statement to make your brand stand out from competitors.


Your Takeaway:

Build the foundation for strategic and memorable social media and website content, concise messaging for elevator pitch-like situations, and captivating talking points for networking events.

Your Instructor


Karianne Wardell
Karianne Wardell

Karianne is a Chicago-based brand strategist, instructor, and coach with 15 years of brand leadership experience in the creative industry.

Over the course of her career, Karianne has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands including State Farm, Hewlett-Packard, and GE. In 2017, she launched Lofti, a brand education agency, to help independent contractors, entrepreneurs, and business leaders navigate the complex world of branding.

In her first 18 months, Karianne coached over 250 leaders and entrepreneurs through private consulting and original branding workshops in London and throughout the U.S. From real estate agents to consultants, dental practices, restaurateurs, performing artists and event management companies, Karianne applies the same multimillion dollar concepts she used to craft the world’s strongest, most recognizable brands, in a simplified methodology to advise individuals on how to refine and leverage their story to get them to their next level of greatness, in either their career or business. She has curated a team of best-in-class creatives and coaches that assist in workshops and with creative implementation. Together, they help high-performing leaders craft messaging in a hyper-strategic way that resonates with prospective clients, leads to new business opportunities and opens doors that were once only ajar.


“Karianne’s questions are eye-opening, I was caught up in work terms, she helped me consider the “human” attributes to tell my brand story.”

- Holly, Director of Marketing

“Last year, my business grew 25%, I gained confidence in my brand helping me to attract the right clients. Before the course I was unfocused, I had a lot of ideas that were all over the place. The exercises focused my branding, I created a story to set myself apart and get my brand out there.”

- David, Real Estate Agent

“Thinking about the visual aspects of my brand was daunting to me. I would spend time staring at Instagram, trying to figure out what to post, when to post. Now, I'm really excited to get home and get to work practicing these principles.”

Amina, Author

 

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Do you have a pricing plan option?
Yes! At check-out, take a look at our monthly payment option to get you started for $85 per month.

Get started now!