Build Your Breakthrough Brand

Learn how to craft a compelling brand story that resonates with your target audience.


Whether you’re an entrepreneur looking to better craft your brand story or a business leader ready to take the next big step in your professional career, our branding courses will provide you with the step-by-step instruction and evergreen resources to tell your unique story in a compelling way. From entrepreneurs and artistic makers to sales professionals and thought leaders, we have helped over a thousand driven individuals craft authentic, powerful stories. Lofti clients walk away with an easy-to-implement, practical guide on ways to leverage their story to elevate their brand, as they work towards meeting their greater career and business goals.


About the Course:

In this course, we’ll share the multimillion dollar concepts Karianne used to help craft the world’s strongest, most recognizable brands. We’ll start by helping you identify where you’re headed professionally--empowering you to tell a story that is both aspirational and grounded in your experience. Next, we’ll get to know your audience – going beyond simple demographics to better understand what they think, feel and believe. Finally, we’ll put it all together with a positioning statement and unique set of brand values that will set the foundation for crafting strategic and memorable content for your brand.

Your Tasks:

Visualize your future and depict, qualify & quantify what’s possible for your career or business. Establish & overcome your biggest communication barriers to help you take immediate steps forward.

Go beyond the demographics to uncover essential insights on your audience’s language that improves engagement and strengthens the connection with your professional or business brand.

Identify your brand values, discover the character and tone that summarizes your unique approach and create a one-of-a-kind brand positioning statement to make your brand stand out from competitors.

Your Takeaway:

Build the foundation for strategic and memorable social media and website content, concise messaging for elevator pitch-like situations, and captivating talking points for networking events.

Your Instructor

Karianne Michelle
Karianne Michelle

Karianne is a Chicago-based brand strategist, entrepreneur, and health advocate.

After a 15-year career in the creative branding industry, exiting as Vice President of Digital at Weber Shandwick, Karianne’s professional trajectory changed. Karianne made the leap to chart her own path. Knowing that her passion, skills and experience leading the global branding and marketing strategy for some of the world’s biggest brands, including State Farm, GE and Hewlett-Packard could be applied to more meaningful challenges, she launched Lofti in 2017.

From entrepreneurs and artistic makers to sales professionals and thought leaders, Karianne applies the same multimillion dollar concepts she used to craft the world’s strongest, most recognizable brands, in a simplified methodology to advise individuals. Lofti has coached over a thousand leaders and entrepreneurs through private consulting, while also facilitating branding and wellness workshops in London, Africa and throughout the U.S. Led by wellness-centric values, Lofti refines and leverages each client’s story to get them to their next level of greatness, in either their career or business, without losing their sense of self and purpose in the process.

“Karianne’s questions are eye-opening, I was caught up in work terms, she helped me consider the “human” attributes to tell my brand story.”

- Holly, Director of Marketing

“Last year, my business grew 25%, I gained confidence in my brand helping me to attract the right clients. Before the course I was unfocused, I had a lot of ideas that were all over the place. The exercises focused my branding, I created a story to set myself apart and get my brand out there.”

- David, Real Estate Agent

“Thinking about the visual aspects of my brand was daunting to me. I would spend time staring at Instagram, trying to figure out what to post, when to post. Now, I'm really excited to get home and get to work practicing these principles.”

Amina, Author


Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!